Keith is founder of RED Strategy Group (formerly McFarland Strategy Partners) which helps companies around the world rapidly develop strategy, build team alignment and drive execution. The Rapid Enterprise Development (RED™) method has helped more than 200 companies around the globe significantly increase organizational velocity and performance.

A hallmark of the RED process is the involvement of a large cross section of managers in a collaborative environment in which strategy can be created, refined and tested in a fraction of the time with a traditional strategic planning model. Quarterly strategy resets assure that strategy is quickly adapted and that people stay aligned around the twenty percent of the activities that that will determine eighty percent of the results.

Recognized as one of the most innovative approaches to strategy and execution, the RED process was featured in the MIT Sloan Management Review article “Should You Build Strategy like Software? 

RED consultants have been CEO’s of companies large and small, previously leading operations across a broad range of industries in over 20 countries. They have successfully deployed the RED process in growth companies, both public and private, around the globe.